IN THE NEWS
Bella Group Engaged by Pennington & Bailes
Bella Group commissioned by Pennington & Bailes to develop the lifestyle apparel and accessories company’s brand assets and essence. The engagement calls for Bella Group to develop Pennington & Bailes’ mission and vision statements, as well as the company’s tagline.
Bella Group Completes Rebrand Multi Parts Supply®
Bella Group Inc. has completed Multi Parts Supply’s rebrand, developed the corporate tagline and developed the Auto Parts Supplier identity package.
Bella Group Commissioned by Wauconda Health Care & Rehabilitation
Bella Group commissioned to complete a corporate rebrand for Wauconda Health Care and Rehabilitation. The corporate rebrand encompasses facility identity, facility collateral and internal communication branded pieces.
Bella Group Engaged by Howard Kaye Insurance Agency, LLC.
Bella Group will complete a corporate rebrand for Howard Kaye Insurance Agency, LLC, it will be the first significant rebrand in the firm’s nearly 50-year history. The agency rebrand included, the agency tagline, a redesigned logo and all corporate collateral. The next and final phase of the rebrand will encompass the agency’s websites. Multiple agency websites will be transitioned into a singular agency web presence that will be the life insurance advisors’ resource center, in addition to providing deeper understanding and information regarding Howard Kaye Insurance.
Bella Group Commissioned by Oak Brook Health Care and Rehabilitation Centre
Bella Group has been commissioned to complete a corporate rebrand for Oak Brook HealthCare and Rehabilitation Centre. The corporate rebrand encompasses facility identity, facility collateral and internal communication branded pieces. Renaming the facility is also a facet of the rebrand under consideration.
Bella Group Commissioned by Fairmont Health Care & Rehabilitation
Bella Group will complete a corporate rebrand for Fairmont Health Care and Rehabilitation. The corporate rebrand encompasses facility identity, facility collateral and internal communication branded pieces. Renaming the facility is also a facet of the rebrand under consideration.
Bella Group Commissioned by Norridge Health Care & Rehabilitation
Bella Group commissioned to complete a corporate rebrand for Norridge Health Care and Rehabilitation. The corporate rebrand encompasses facility identity, facility collateral and internal communication branded pieces. Renaming the facility is also a facet of the rebrand under consideration.
Founder and Principal Brand Architect Greg DuBose commented, “Norridge is a premier facility. The brand we develop will represent this to all of its communities of interest.”
Bella Group Engaged by Nason, Yeager, Gerson, White & Lioce, P.A.
Bella Group commissioned by Nason, Yeager, Gerson, White & Lioce, P.A. to facilitate and administer 50 Year Business Law Firm’s press relations.
Bella Group Commissioned by the Immigration Law Office of Joseph H. Rosen
Bella Group will be conducting a firm rebrand and multiple language print campaign for the Immigration Law Office of Joseph H Rosen.
Joseph “Joe” H. Rosen, a former F.B.I. Special Agent and U.S. Customs Special Agent, has specialized in immigration law for more than a decade. The Immigration Law Offices of Joseph H. Rosen are located in Roswell, Georgia and focuses in representing U.S. citizens who are marrying foreign nationals, foreign nationals employed or opening businesses in the U.S. and foreign nationals applying for U.S. citizenship.
Bella Group Celebrates Ten-Year Anniversary
Bella Group is celebrating its ten-year anniversary crafting brands and broadcasting the brand story of a diverse and dynamic client set. Over a decade, Bella Group’s client list has numbered nearly 100 companies, individuals and not for profit organizations. Bella Group exists as a core group of creatives bolstered by a select pool of strategic professional resources.
Founder and Principal Brand Architect Greg DuBose commented, “God has been very good to this firm. We’ve been blessed with courageous clients who took a chance on our firm and the creative we craft.” He continued, “We’ve enjoyed a ten-year run with word of mouth as our only advertising. I’m really looking forward to the next ten years, more courageous clients and the work they’ll enable us to do.”
Bella Group Commissioned by Multi Parts Supply®
Bella Group has been commissioned by Multi Parts Supply® (“MPS”) to conduct a firm rebrand, encompassing corporate identity, collateral, website, ongoing public relations campaign and will serve as the agency of record under a retainer agreement. This is the first significant corporate rebrand in MPS’s nearly 25-year history. The rebrand centers on the tagline and brand theme: Opportunity. The Sum of Our parts. The final component in the corporate rebrand is the MPS website. The rebranded MPS website goes live at the end of November 2012 and will be rolled out globally by the end of 2012. Multiple language versions of the rebranded website are also slated for 2012.
Bella Group Commissioned to Develop Atlas Sign Industries Website
Atlas Sign Industries has chosen Bella Group to develop Corporate Website & Provide Communication Campaigns.
Founded in 1992, Atlas Sign Industries is a national privately held, full service sign manufacture and sign maintenance company. Employing more than 235 professionals nationwide, Atlas’ clients include Starbucks Coffee Company, Belk, Inc., AkzoNobel, Office Depot, Wells Fargo, Carlson, OneMain Financial, BB&T and TD Bank.
Bella Group Engaged by Gary Roberts & Associates, P.A.
03-01-2012Bella Group will complete a large format print advertising campaign placed at Palm Beach International Airport (PBIA). The year-long campaign airs on four spaces within the airport's baggage claim area, with a reach in excess of 5.8 million annual PBIA passengers.
Bella Group Engaged by AutoBuilders
02-27-2012Bella Group is developing AutoBuilders's brand update, website, tagline and is providing ongoing consulting.
Bella Group Donates Creative Services to International Orphan Support
Through its "Good is a Beautiful" charitable campaign, Bella Group is designing the race logo and t-shirt for the Run for Love 5K for International Orphan Support. International Orphan Support goes directly to third world countries and meets critical needs of children in those orphanages.
Bella Group Engaged by Grace Green Beauty
Bella Group designed Grace's product identity, brand essence and associated voice. Additionally, Bella Group created the brand's custom facebook presence and packaging labels. Bella Group consulted in selection of the glass jars for all of the products retail display and customer samples.
Bella Group Completes Second Project for 4-D Energy Drink
Bella Group designed logo and packaging for the drink maker's second formula as well as assisted with the retail display package design.
Bella Group Engaged by Law Office of T. J. Cunningham, JR
Bella Group will develop a bi-county radio advertising campaign, fulfill the Florida Bar's advertising review process, monitor and purchase the campaign's media. Bella Group was also tasked with client talent-coaching and script writing.
Bella Group Again Engaged by Hanley Center Foundation
Bella Group is providing strategic design and consulting in support of the Hanley Center Foundation's mission as the fundraising arm of Hanley Center. This continues the relationship that began in 2011.
Bella Group Engaged by Hobe Sound Arcade
Bella Group is designing the arcade's brand identity, website and print advertising campaign.
Bella Group engaged by PGA Golf Club
10-17-2011Bella Group signed Port St. Lucie's PGA Golf Club to a strategic branding engagement. We are humbled and thankful for this opportunity and distinguished new member of our portfolio. Ranked among '75 Best Golf Resorts' by Golf Digest. Includes 54 holes of championship golf by design legends Tom Fazio and Pete Dye; state-of-the-art, 35-acre PGA Center for Golf Learning and Performance and historic PGA Museum of Golf.
Bella Group engaged by the Law Offices of Joseph H. Graves
10-14-2011Bella Group will complete a firm rebrand and develop the law firm's associated identity package. The Law Offices of Joseph H. Graves is located in Vero Beach, Florida.
Bella Group engaged by Hanley Center to develop the Purple Butterfly Ball invitations and an event collateral suit
Bella Group develops the Purple Butterfly Ball invitations and an event collateral suit, including dedicated website, invitation package and sponsorship packages. The Purple Butterfly Ball takes place in November 12 at the Breakers Palm Beach.
Bella Group engaged by Boyes & Farina to complete a three-part print ad campaign, identity package and firm brochure
Bella Group will complete a three-part print ad campaign, identity package and firm brochure. Print ads will run for an initial period of seven months in local news publications and lifestyle magazines.
Bella Group Hosts Intern from Munich, Germany
Katharina Tesmann joins Bella Group from University SDI Munich - University of Applied Languages in the Intrax program.
Bella Group engaged by Malca & Jacobs, P.A. to facilitate Social Security Disability radio advertising campaign
Bella Group will produce a Social Security Disability radio advertising campaign airing in Broward and Dade counties. The campaign entails station selection, voice talent selection, the Florida Bar approval process, and monitoring over the proposed six month campaign. Malca & Jacobs concentrates in the areas of workers’ compensation, labor, and employment wage and hour and Social Security Disability.
Weekes & Callaway Chooses Bella Group - Corporate Rebrand, Web Design, Advertising and Content
Weekes & Callaway is one of Florida’s 20 largest insurance agencies and one of the oldest in Florida. The first significant rebrand since the company’s founding in 1954, the branding engagement encompasses corporate identity, advertising, web design, social media content authoring, product naming and tradeshow materials. Bella Group Principal and Founder Greg DuBose commented, “Weekes & Callaway is half a century old. Clearly, they’ve been very successful along the way. The fact that they would trust this rebrand to Bella Group is gratifying. We’re up to the task and thankful for the opportunity.”
Bella Group President Greg DuBose Address SESA in North Carolina..
06-13-2011Greg presented two hour-long presentations, or conversations as he calls them: Social Media and Business and Effective Email Communication. The South East Sign Association ("SESA") is a member organization of the International Sign Association ("ISA"). Both presentations were filled nearly to capacity as SESA members sought guidance on new and current social media and effective communication campaigns. The 2011 conference took place in Charlotte, North Carolina.
Bella Group Completes Boyes & Farina Law Firm Rebrand
06-06-2011Bella Group recently completed a full rebrand for the prestigious Palm Beach Gardens, Florida law firm. The rebrand included firm identity and all collateral pieces. Bella Group also developed the new firm tagline. Visitors to the Boyes & Farina law offices now see the new brand and tagline prominently displayed in the reception area as part of the firm's interior redesign and buildout.
Jupiter Christian School Chooses Bella Group for Direct Mail Campaign
06-01-2011Bella Group was chosen and recently completed a two-piece direct mail campaign for Jupiter Christian School. The direct mail campaigns targeted new student enrollment and parents' ability to take advantage of the "Step Up for Students" scholarship program. The mailers will go to homes throughout Palm Beach County, specifically the northern Palm Beaches.
Boyes & Farina Choose Bella Group
04-15-2011Bella Group chosen to rebrand the law firm’s corporate identity and collateral. The rebrand program spans development of the firm’s tagline, identity, and advertising and corporate presentation materials. Once developed the new brand will be adopted across all of the firm’s marketing and advertising platforms. Founded by William E. Boyes and John Farina in 1993, Boyes & Farina concentrates in the areas of probate, trusts, guardianships and commercial litigation.
Quick Law Firm Chooses Bella Group
Quick Law Firm, P.A. chose Bella Group to develop the law practice’s brand identity package, social media initiatives, public relations and advertising campaigns.
Quick Law Firm is a boutique law firm focused on dental malpractice law and family law. Bella Group Principal Greg DuBose commented, “The legal domain is one we’ve walked confidently in for almost a decade. However, creating branding synergy between dental malpractice and family law, that’s unique to say the least. To our knowledge there is no other law firm in the country with this dual focus. This engagement presents an exciting challenge. We’re up to it.”
4D Clean Energy Chooses Bella Group
03-08-2011Bella Group chosen to create 4D Clean Energy energy drink brand and pacakging graphic design.
Medical Center of the Palm Beaches Chooses Bella Group
Bella Group to develop the Medical Center's website and new firm collateral, including the patient/advocate brochure and occupational medicine brochure.
Hedler & Hessen, PA Chooses Bella Group
02-10-2011Bella Group was selected to develop the workers’ compensation law practice’s brand identity package, corporate website and an advertising campaign focused on potential referring attorneys throughout Florida. Ongoing consulting is also encompassed under the current engagement.
Bella Group Names New Creative Director Amena Ahmad
Amena Ahmad has been named Creative Director. She brings a strong design background in graphic design, interior design and architecture. Greg DuBose states, “I am extremely impressed with Amena’s creative eye and her eye for detail. Our clients clearly benefit from the clean, substantive design style she uses. She's proven herself time and again.”
Amena Ahmad is a graduate of the University of Florida, College of Design Construction and Planning.
Mooney Colvin P.L. Chooses Bella Group
The Orlando, Florida law firm chose Bella Group to facilitate website development and a web presence re-brand, encompassing design, content authoring and consultation. Bella Group was originally engaged by Mooney Colvin in 2006. The firm has remained a client since that time. The firm concentrates its practice in the areas of Insurance Denials & Disputes and Personal Injury & Wrongful Death.
Bella Group Chosen by Palm Beach County’s Legal Association Leadership
Bella Group closes 2010 as the only branding firm to have simultaneously represented the Palm Beach County Bar Association’s President-Elect Attorney John M. Howe and his firm the Law Offices of John M. Howe and the Palm Beach County Justice Association, formerly Palm Beach County Trial Lawyers, President Attorney Jonathan T. Levy and his firm Rosenthal, Levy & Simon. This showcases Bella Group’s strong knowledge base in one of its key niche areas. John Howe has been a client since 2009. Rosenthal, Levy and Simon has been a client since 2003.
Law Office of Deutschman & Zakaria chooses Bella Group
The website development and web presence re-brand, encompassing design, content authoring and consultation. Bella Group was chosen by the Inverness, Florida law firm nearly five years ago to develop the Workers’ Compensation, Social Security Disability and Veterans' Affairs Disability Benefits practice groups’ brand essentials and content. At that time Bella Group secured the seminal web domain www.ideservebenefits.com. Deutschman & Zakaria has remained a client for nearly five years. Bella Group has completed numerous successful radio campaigns, including scripting, media buy and monitoring over that time.
Bella Group Completes Web Content Authoring and Branding Launch for Devine Law
The Missouri-based law firm headed by Harvard trained Attorney Julie Devine engaged Bella Group for completion of a web content authoring project which included several defective and dangerous drug injury campaigns, as well as the firm’s practice areas, attorney biographies and firm biography. Bella Group also developed the Devine Law tagline – Hire Power.
Devine Law—Hire Power. A strong, succinct statement encapsulating the essence of the firm as well as a call to action.
The Law Office of John M. Howe Choose Bella Group
Bella Group was recently chosen to facilitate a three-pronged branding and marketing project consisting of a foreclosure defense direct mail campaign to Florida homeowners, law firm facebook page development and email campaign to South Florida law firms.
Bella Group Completes Branding Collateral for Anti Aging Medical Practice
Bella Group recently completed a brand content development project for Forward Health Solutions. The project encompassed design of the practice website, corporate collateral and authoring of all materials. Bella Group also provided consultation on all facets of the brand architecture. Bella Group will continue in an ongoing relationship providing consultation to Principal, Dr. Rebecca A. Boyd, D.O., M.P.H.
Bella Group Completes Injury Law Direct Mail Campaign
Bella Group recently completed a direct mail campaign for a West Palm Beach injury law firm. The direct mail campaign will be sent to over 4,000 members of the firm's client database. Bella Group provided, design, content, consultation and mail services.
Bella Group Completes 13 Commercial Campaign
Bella Group recently completed 13 commercial productions for injury law firm-The Law Offices of Craig Goldenfarb. The project included HD production, scriptwriting, talent coaching, media buy consultation and liaison with arguably the nation's most stringent lawyer advertising rules committee—the Florida Bar Standing Committee on Lawyer Advertising.
Bella Group Chosen to Plan and Publicize Special Needs Seminar
09-29-2010Hosted by the Law Office of Mitchell I. Kitroser, the educational symposium was developed for special needs parents and guardians. The symposium brings together four critical areas of advocacy—legal, educational, interpersonal and financial. The event takes place November 7, 2010 in Palm Beach Gardens, Florida
Forward Health Solutions Chooses Bella Group
Mississippi's fastest growing integrated health provider Forward Health Solutions and Dr. Rebecca Boyd select Bella Group to develop the medical center's corporate identity and encompassed collateral.
RevivePalmBeach.com chooses Bella Group
08-25-2010RevivePalmBeach.com --a Facebook and Twitter-enhanced virtual marketspace comprised entirely of Palm Beach County businesses has selected Bella Group to plan and execute a local public relations campaign. RevivePalmBeach.com was developed to stimulate countywide commerce, benefiting a growing coalition of member businesses and their existing and potential customers.
Bella Group Selected by the Law Office of Mitchell I. Kitroser
Bella Group was recently commissioned to develop the Palm Beach Gardens, Florida law firm’s branded collateral, including an identity package, brochure, firm newsletter, on-hold messaging and direct mail content.
Bella Group chosen by Forward Health Solutions—Mississippi’s fastest growing integrated medicine provider.
03-13-2010Dr. Rebecca A. Boyd board certified anti-aging, regenerative and functional medicine physician choose Bella Group for Forward Health Solutions’ content branding needs, including web content development and tagline crafting.
Bella Group Chosen for Branding of feature-length Documentary on the History of Anguilla
03-04-2010Bella Group selected by Sir David Carty, Historian & Boat Builder for the branding of a feature-length Documentary on the Rich History of Anguilla.
Geography and climate, economics and ordinary human aspirations, along with unexpected circumstances, forged an uncommon twist that has helped to make Anguilla and boat racing what it is today.
Bella Group Completes New Identity Package and Corporate Brochure
02-12-2010Bella Group, Inc. recently completed a total re-brand for Jupiter, Florida's Back to Health Chiropractic Wellness Center. The re-brand consists of a revamped corporate ID and brochure.
Bella Group Completes Vintage Porsche Facebook Fans' Page
02-12-2010"Seamor" began life in 1965 as a Porsche 356 SC. As of this writing Seamor has nearly 150 fans. Become a fan of Seamor at facebook.com/Seamor
Bella Group Garners Press for Three Clients in January 2010
02-12-2010Clients: Law Offices of John M. Howe, Medical Center of the Palm Beaches and the Law Offices of Rosenthal, Levy & Simon were recently covered in Palm Beach County and Treasure Coast publications. Each of the clients received coverage on multiple newsworthy events/items.
Bella Group Completes Law Firm Facebook Fans’ Page
02-12-2010Bella Group, Inc. has completed a new Facebook fans’ page for Rosenthal Levy & Simon. The law firm can be found at facebook.com/rosenthallevy
Bella Group Completes Four-Commercial “Injury Law” Radio Campaign
02-12-2010Bella Group, Inc. developed a four commercial campaign for 25 year law firm Rosenthal, Levy & Simon. The campaign consisted of a Black History month production and three injury law productions. The project encompassed script writing, production coaching and Florida Bar approval.
Bella Group Launches New Facebook Fans’ Page
02-12-2010Bella Group, Inc. has launched a new firm Facebook page. In just a week the fan base has grown to over 70 fans. Visit Bella Group on Facebook at facebook.com/bellagroup
Bella Group Launches New Website
02-12-2010Bella Group, Inc. has launched a new web presence. The new web 2.0 design includes improved functionality, a complete listing of the firm’s creative and branding solutions. Additionally, the new web presence showcases a variety of sample work products for clients from a variety of industries. Visit Bella Group, Inc. online at www.bellagroupinc.com.
Bella Group Completes Eight-Commercial "Injury Law" Television Campaign
02-12-2010Bella Group, Inc. was selected by the Miami, Florid Law Office of Robert Rubenstein one of Florida’s most prolific advertisers. The Campaign: Robert’s Rules for Accidents began airing in January 2010. The project consisted of script writing, video production, editing and talent coaching.