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PUBLIC RELATIONS
PUBLIC RELATIONS HINGES ON A SIMPLE TRUTH: "They say" is a stronger statement than "We say". Simply put, when a trusted source of information such as your local newspaper, hometown news reporter, a national magazine or targeted trade publication comments on your product or service in an article or feature, it has much greater validity to your audience than if you stated the exact same position in paid advertisements or printed sales literature.
We work with you to cultivate an image and identity that speak to the world outside your offices. We work with you to develop an identity that embodies your strength, your mission and your presence today, tomorrow and into the future. We craft an identity built to fit, allowing your people, products and services to grow under its umbrella without ever outgrowing its shadow.
Social media marketing provides you a proven means by which to interact with a hub of over half a billion individuals from all around the world. Social media, specifically and currently most prolifically, Facebook, is a business tool. We work with you to transfer knowledge about this tool and teach you how to leverage this resource for your benefit. Don’t assume that because you have a personal Facebook page you understand how to use Facebook as a business or brand builder. Social media is a discipline that must be learned and understood before you can begin to benefit from it. Bella Group has the expertise to assist you. We’ll teach you how social media builds on itself to help you in all areas of your company.
• Solidify brand identity Every great tagline should have three critical characteristics. It should be short, meaningful and memorable. THE TEXTBOOK DEFINITION OF A TAGLINE READS SOMETHING LIKE THIS: A tagline is a variant of an advertising slogan typically used in marketing and advertising. The idea behind the concept is to create a memorable phrase that sums up the tone and premise of a company, or reinforces the target market’s memory of a product or service. At Bella Group, we work with you to create a tagline that embodies who you are and what people should expect from your product or service. Taglines are a powerful marketing tool. Your tagline goes wherever you go. Good taglines often stand alone, leaving their brand behind, transcending time and culture. Here are a few examples of the best of the best:
• AMERICAN EXPRESS CREDIT CARD - Don't leave home without it Why do you exist? What is your goal? What makes you better? What can be said about you that cannot be said about your competition? These are important questions. These questions are important to your potential clients and they are important to you and your employees. We help you develop the answers. A mission statement is a tool. It is a reminder of what you do and why you do it. It leaves nothing to chance and it inspires the entire team. How do you envision your company? How do you see it five, ten, twenty years from now? What you see must be etched in stone. This is the only way you can turn vision into reality. Bella Group has longstanding relationships with a wide variety of writers, producers and reporters. More importantly, we have a knack for developing relationships that benefit our clients. It’s not about us. It’s about our clients. Our clients and their products and services are the keys to our success in media relations. Our role is to serve as a mouthpiece for the good news our clients create everyday. Clients concentrate on what they do best. We concentrate on getting their efforts noticed.
• PRINT: We create evocative print ads that capture the essence of your product, people and service. We judiciously use the written word to accentuate powerful graphics and design.
• RADIO: Our productions grab your audience. Whether thirty or sixty second productions, we develop singular productions that give you more than ample time to deliver, inflect, and brand your memorable message.
• TELEVISION: We shoot every television commercial using the rich HD format. Bella Group creates commercials that make a statement. The script, the location, the concept and the execution yield productions that set you apart. You will be looked at—that’s our only goal. And, you won’t look like anyone else. Your message is delivered and remembered.
• NEWSLETTERS: Bella Group develops award winning newsletters that tell your story. We broadcast your victories to a captive audience—your communities of interest. • SALES MATERIALS: Bella Group provides you with sales materials which answer the critical questions: Who are you? What do you do? Who do you do it for? Most importantly, what do these people say about you? • DIRECT MAIL MATERIALS: Bella Group develops and executes direct mail pieces which are dynamic, action provoking and memorable. By setting you apart we set the stage for your success. • PRESENTATION MATERIALS: Bella Group helps you put your best foot forward. Step out with appropriate, provocative presentation materials that showcase your brand essence. SOLUTIONS |