Musings

Emotional Branding

We didn’t make lightning protection sexy. We could have. But that would’ve been weird, right?

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Exclamation Points: A Lesson In None

That is the lesson. Use none. Few things in your entire life will ever deserve the exclamation point. Very few.

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Better Together

Power and efficiency through alliance.

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Clarity is Everything

Bella Group delivered the brand that delivers the good news.

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Brands’ Best Friend

Our first rebrand in 15 years shows the world we’ve evolved.

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Built to Last: Willoughby Construction Rebrand

The luxury homebuilder's rebrand includes a new logo and identity suite, social media presence, website and print advertising campaign.

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You Are Not Your Client

Business owners often think their client or customer has the same wants, needs and opinions as them. Oftentimes, they couldn’t be more wrong.

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Truth in the Face of Complacency

When a client told us there’s something wrong with his industry, we asked, “Who have you told?”

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Good Branding: A Combination of Many Things

Courageous creative makes people talk.  It makes people think. It takes guts.  Good branding is not one thing, it is a combination of many things.  Public relations, advertising, dynamic design and dynamic, thought provoking messaging coalesce to solidify your brand.

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We Don’t Do Logos

Without proper instruction on when, where and how to use it, a logo can't take you anywhere.

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