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Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.
Crafting mission and vision is a process driven by an exercise. Do not sit down to write either of the two. Instead, invest in the process.
Before jumping on the mission and vision statement-crafting bandwagon, know the difference.
Your mission is your purpose—why you show up to work every day. Your vision is what you hope showing up to work and doing the job to the best of your abilities will one day lead to.
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© 2023 Bella Group Inc. All Rights Reserved.