Monthly Archives: October 2015

Branding 101: What is a Tagline?

Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.

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Mission & Vision Statements

Crafting mission and vision is a process driven by an exercise. Do not sit down to write either of the two. Instead, invest in the process.

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