Ultimately, including public relations at your strategy table helps shape and sharpen your strategy from a brand-messaging standpoint.
If you’ve invited public relations to the party, don’t put it at the kiddie table. PR belongs with the grownups. It doesn’t need the seat of honor, but it should be at the strategy table.
Public relations is the voice to your public. It understands exactly what you want to say as well as why you want to say it in the first place. There’s a good chance your PR team can find a better way to say what you want to say in order to ensure your audience actually understands what the heck you are talking about....
If you’ve invited public relations to the party, don’t put it at the kiddie table. PR belongs with the grownups. It doesn’t need the seat of honor, but it should be at the strategy table.
Public relations is the voice to your public. It understands exactly what you want to say as well as why you want to say it in the first place. There’s a good chance your PR team can find a better way to say what you want to say in order to ensure your audience actually understands what the heck you are talking about....
If you’ve invited public relations to the party, don’t put it at the kiddie table. PR belongs with the grownups. It doesn’t need the seat of honor, but it should be at the strategy table.
Public relations is the voice to your public. It understands exactly what you want to say as well as why you want to say it in the first place. There’s a good chance your PR team can find a better way to say what you want to say in order to ensure your audience actually understands what the heck you are talking about....
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