We didn’t make lightning protection sexy. We could have. But that would’ve been weird, right?
Bella Group delivered the brand that delivers the good news.
Our first rebrand in 15 years shows the world we’ve evolved.
The luxury homebuilder's rebrand includes a new logo and identity suite, social media presence, website and print advertising campaign.
Business owners often think their client or customer has the same wants, needs and opinions as them. Oftentimes, they couldn’t be more wrong.
When a client told us there’s something wrong with his industry, we asked, “Who have you told?”
Courageous creative makes people talk. It makes people think. It takes guts. Good branding is not one thing, it is a combination of many things. Public relations, advertising, dynamic design and dynamic, thought provoking messaging coalesce to solidify your brand.
Without proper instruction on when, where and how to use it, a logo can't take you anywhere.
Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.
Crafting mission and vision is a process driven by an exercise. Do not sit down to write either of the two. Instead, invest in the process.