Category: Branding

Mission & Vision Statements

Crafting mission and vision is a process driven by an exercise. Do not sit down to write either of the two. Instead, invest in the process.

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The Only 4 Questions Good Branding Should Answer

Branding answers four questions. Anything more is a wasted space and breath.

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Are you a Brand?

Of course you are. Personal brands are the most prolific, yet under utilized tool of any trade. Are you treating your authenticity like a commodity or a tool to be leveraged?

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