Category: Consulting

There are two distinct types of identity crises our clients, and many businesses, face. The first identity crisis is straightforward. It asks the question: “Who am I?” This “crisis” presents the clearest line of sight to success in our business. Good branding begins here. We see the finish line and focus all our efforts on moving from here to there.The second type of identity crisis is the most difficult one to overcome. In this scenario the client believes he is his own best customer....

There are two distinct types of identity crises our clients, and many businesses, face. The first identity crisis is straightforward. It asks the question: “Who am I?” This “crisis” presents the clearest line of sight to success in our business. Good branding begins here. We see the finish line and focus all our efforts on moving from here to there.The second type of identity crisis is the most difficult one to overcome. In this scenario the client believes he is his own best customer....

There are two distinct types of identity crises our clients, and many businesses, face. The first identity crisis is straightforward. It asks the question: “Who am I?” This “crisis” presents the clearest line of sight to success in our business. Good branding begins here. We see the finish line and focus all our efforts on moving from here to there.The second type of identity crisis is the most difficult one to overcome. In this scenario the client believes he is his own best customer....