Category: Marketing

Branding 101: What is a Tagline?

Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.

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The Only 4 Questions Good Branding Should Answer

Branding answers four questions. Anything more is a wasted space and breath.

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