Musings

Public Relations Belongs at the Grown-Up Table

Ultimately, including public relations at your strategy table helps shape and sharpen your strategy from a brand-messaging standpoint.

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Branding 101: What is a Tagline?

Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.

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Mission & Vision Statements

Crafting mission and vision is a process driven by an exercise. Do not sit down to write either of the two. Instead, invest in the process.

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The Only 4 Questions Good Branding Should Answer

Branding answers four questions. Anything more is a wasted space and breath.

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Advertising Only Has Three Rules

Courageous creative starts with understanding there are only three rules: Make ‘em look. Make ‘em remember. Make ‘em feel.

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Are you a Brand?

Of course you are. Personal brands are the most prolific, yet under utilized tool of any trade. Are you treating your authenticity like a commodity or a tool to be leveraged?

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Crisis Public Relations

Be honest. Be first. Stay until it’s over. It really is this simple. Tell your audience what happened. Tell them why it happened.

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