Ultimately, including public relations at your strategy table helps shape and sharpen your strategy from a brand-messaging standpoint.
Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.
Crafting mission and vision is a process driven by an exercise. Do not sit down to write either of the two. Instead, invest in the process.
Branding answers four questions. Anything more is a wasted space and breath.
Courageous creative starts with understanding there are only three rules: Make ‘em look. Make ‘em remember. Make ‘em feel.
Of course you are. Personal brands are the most prolific, yet under utilized tool of any trade. Are you treating your authenticity like a commodity or a tool to be leveraged?
Be honest. Be first. Stay until it’s over. It really is this simple. Tell your audience what happened. Tell them why it happened.