allG Fabrication came to us as Advanced Lightning Technology. We counseled and delivered the name change to illuminate the Argyle, Texas company’s opportunity and specialization as a leading North American wireless tower component manufacturer.
Not 4G. Not 5G. allG.
Bella Group developed the brand identity concept up. Beginning with the Four Pillars exercise and across-brand assets that include logo, full identity suite, the website, collateral pieces, facility branding and a social media launch campaign, Bella Group solidified a cohesive, consistent voice and vision.