allG Fabrication came to Bella Group as Advanced Lightning Technology (ALT). The name reflected the company’s work in the lightning protection component and system manufacturing space. It did nothing to illuminate the Argyle, Texas company’s manufacturing for wireless site tower components.
Not 4G. Not 5G. allG.
Bella Group developed the brand identity concept up. Beginning with the Four Pillars exercise and across-brand assets that include logo, full identity suite, the website, collateral pieces, facility branding and a social media launch campaign, Bella Group solidified a cohesive, consistent voice and vision.