Candor Company, a consumer research company, engaged a total brand reposition and identity development. Our challenge was to differentiate them from competitors who operate with typical focus group studies. We began by developing and changing the company name to Candor Company. The “Candorists” gather information via intimate settings designed to foster personal connections. The abstract geometric owl is representative of their wisdom, and sets them apart from the corporate logos within their industry. The website was crafted around the concept of a first date, showcasing Candor’s unique research style which makes them “the opposite of consumer research.”
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