Without proper instruction on when, where and how to use it, a logo can't take you anywhere.
The silence is deafening. Just moments earlier there was excitement. The potential client understood that we were different. We’d confirmed what they’d heard, that we are a true branding firm. We’d taken them down the path of our branding process. We told them good branding only answers four questions: Who you are, what you do, who you do it for and, most important, what they have to say about you. We told them we’d doggedly return to these four questions, again and again, throughout the process....
The silence is deafening. Just moments earlier there was excitement. The potential client understood that we were different. We’d confirmed what they’d heard, that we are a true branding firm. We’d taken them down the path of our branding process. We told them good branding only answers four questions: Who you are, what you do, who you do it for and, most important, what they have to say about you. We told them we’d doggedly return to these four questions, again and again, throughout the process....
The silence is deafening. Just moments earlier there was excitement. The potential client understood that we were different. We’d confirmed what they’d heard, that we are a true branding firm. We’d taken them down the path of our branding process. We told them good branding only answers four questions: Who you are, what you do, who you do it for and, most important, what they have to say about you. We told them we’d doggedly return to these four questions, again and again, throughout the process....
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