We didn’t make lightning protection sexy. We could have. But that would’ve been weird, right?
That is the lesson. Use none. Few things in your entire life will ever deserve the exclamation point. Very few.
Our first rebrand in 15 years shows the world we’ve evolved.
The luxury homebuilder's rebrand includes a new logo and identity suite, social media presence, website and print advertising campaign.
Business owners often think their client or customer has the same wants, needs and opinions as them. Oftentimes, they couldn’t be more wrong.
Courageous creative makes people talk. It makes people think. It takes guts. Good branding is not one thing, it is a combination of many things. Public relations, advertising, dynamic design and dynamic, thought provoking messaging coalesce to solidify your brand.
Without proper instruction on when, where and how to use it, a logo can't take you anywhere.
Ultimately, including public relations at your strategy table helps shape and sharpen your strategy from a brand-messaging standpoint.
Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.
Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.
What is a tagline?
A statement or motto that succinctly defines or represents an organization’s mission.
A short, dramatic series of words or sentences that summarize a brand or product’s emotional and functional benefits to the marketplace....
Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.
What is a tagline?
A statement or motto that succinctly defines or represents an organization’s mission.
A short, dramatic series of words or sentences that summarize a brand or product’s emotional and functional benefits to the marketplace....
Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.
What is a tagline?
A statement or motto that succinctly defines or represents an organization’s mission.
A short, dramatic series of words or sentences that summarize a brand or product’s emotional and functional benefits to the marketplace....
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