The luxury homebuilder's rebrand includes a new logo and identity suite, social media presence, website and print advertising campaign.
Without proper instruction on when, where and how to use it, a logo can't take you anywhere.
Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.
Branding answers four questions. Anything more is a wasted space and breath.
Branding answers four questions. Anything more is a wasted space and breath.
Who are you?
What do you do?
Who do you it for?
What do they say about you?
There they are. Those are the four questions that if answered correctly (read authentically), consistently and cohesively should make up your brand story. Easy questions. Hard answers. Authenticity is the key to getting it right.
Don’t lie to yourself....
Branding answers four questions. Anything more is a wasted space and breath.
Who are you?
What do you do?
Who do you it for?
What do they say about you?
There they are. Those are the four questions that if answered correctly (read authentically), consistently and cohesively should make up your brand story. Easy questions. Hard answers. Authenticity is the key to getting it right.
Don’t lie to yourself....
Branding answers four questions. Anything more is a wasted space and breath.
Who are you?
What do you do?
Who do you it for?
What do they say about you?
There they are. Those are the four questions that if answered correctly (read authentically), consistently and cohesively should make up your brand story. Easy questions. Hard answers. Authenticity is the key to getting it right.
Don’t lie to yourself....
© 2024 Bella Group Inc. All Rights Reserved.