The luxury homebuilder's rebrand includes a new logo and identity suite, social media presence, website and print advertising campaign.
Without proper instruction on when, where and how to use it, a logo can't take you anywhere.
Taglines are tools. They should tell your audience what you do. Or, they should set an expectation about the quality of what you do. If your company or product name accomplishes one, your tagline should do the other.
Branding answers four questions. Anything more is a wasted space and breath.